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Why Personas Are Critical For Content Strategy
Originally published February 16, 2012 – Johnny Holland The most popular content strategy tools borrow from the discipline of information architecture, but there is one invaluable tool that is...
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International Association of Business Communicators Recognizes Discipline of...
Content strategy was born out of the domain of web strategy. The content demands placed on digital channels for consistent, quality content extends beyond the borders of electronic communications and...
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Content Strategy Is A Process Not A Deliverable
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” ~ Sun Tzu Buzzwords like strategy are so overused in business today they’re...
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Planning Your Enterprise Content Strategy for 2013? Here Are 2 Industry...
By the end of the fourth quarter, many organizations are either starting to or mid-way through objective setting for 2013. If you’re one of the 74% of organizations that is planning to hire content...
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Guerrilla Content Strategy For Homepage Content
The homepage of a website. No other piece of web real estate is as much a battle ground where content wars are won and lost. The perception from senior decision-makers in any enterprise organization is...
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Writing for the Web Infographic
In 2008, I created a hands-on writing for the web course intended for enterprise content creators to learn not just how to write for the web, but why. The popularity of that workshop has taken me to...
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Conversations in Content Strategy: Hilary Marsh, Founder and Chief Content &...
Content strategy is an integral part of business strategy for companies today. From customer satisfaction to maximizing capacity, businesses are slowly realizing content strategy’s critical role in...
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Conversations in Content Strategy: David Hobbs, Content Migration Expert and...
It seems you can’t talk about content for long these days without the subject of content management systems coming up. Organizations either love them (or at least the idea of them) or hate them, and...
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Change Management for Enterprise Content Strategy
In my first job out of college, I landed a job as a territory marketing manager for a Fortune 500 financial company. The competition for the position was extremely fierce, and I was fortunate enough to...
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